Literally bolting on to the worldwide stage, Usain gives Jamaica the unique opportunity
to relaunch itself to new and true audiences. With the cold season in full swing, added
airlift enables visitors to travel to Jamaica from literally any city in the US.' - Bartlett.
Jamaican athletic superstar Usain Bolt has teamed up with the Ministry of Tourism to
promote the island across the world in a move aimed at capitalising on the sprint
phenomenon's worldwide popularity.
Bolt, who gave his services and rights to his image for free, will star in electronic ads.
These will begin airing next February in the United States and online at visitjamaica.com,
before being run in Canada and Europe. The ads will be launched in January, but no timeline
has been given for how long they will run.
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The move was announced by Tourism Minister Edmund Bartlett at his ministry on Wednesday.
"Jamaica's worldwide presence has been dramatically enhanced over the past year
and a half with the extraordinary accomplishments of our newest ambassador, the
Honourable Usain 'Light-ning' Bolt," Bartlett said.
He added: "Literally bolting on to the worldwide stage, Usain gives Jamaica the unique
opportunity to relaunch itself to new and true audiences. With the cold season in full swing,
added airlift enables visitors to travel to Jamaica from literally any city in the US."
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Never leave jamaicaThe spots were shot by award-winning Norwegian director Jorn Hagan at various attractions
across the island, such as Ocho Rios in St Ann, Devon House in St Andrew and Rose Hall in St James.
The ads were shot over a two-day span.
Bolt's manager Norman Peart said the athlete was very happy to participate in the project.
"Usain is always happy about helping Jamaica, and he has indicated that he will never leave
the shores," Peart said. "He is always doing stuff with Jamaica and it was fortunate that he
could do a two-day shoot before heavy training began. He will always be doing whatever he
can to help Jamaica. It came naturally and he was very happy."
Jamaica-Gleaner.com
